We build sites that feel like your best day on the internet.
Turn more clicks into clients with Squarespace builds and branded AI visuals that finally make your work look as legit as it is: polished, credible, and ready for bigger numbers.
BRAND. WEB. CONTENT. WITH MOXIE.
Your work
is next level.
and your website missed the memo.
You’ve outgrown the DIY era, but your site is stuck in I’ll fix that when things slow down mode.
Around here, we build Squarespace sites and branded visuals that feel like your best work on its best day: clear, cinematic, and actually doing its job while you do yours.
It’s time to strike ‘sorry about my site’ from your vocabulary.
Not a call person?
start with a quick project form instead.
Building for the web since 2009. Designing on Squarespace since 2017. Squarespace Circle Gold member.
we know what we’re doing, so you don’t need to babysit your own site.
Web Design Services
real Talk
On why we broke up with
“all the platforms.”
None of our clients want to learn nineteen tools, a new secret language, or the weird handshake just to update a headline. They want a site that looks like them, sounds like them, and quietly does its job. We build on Squarespace on purpose. So your story, structure, systems, sales, and sanity finally live in one tidy setup instead of …a Frankenstack.
WAYS TO WORK TOGETHER
Here’s what we can actually do for you.
Websites & Brand
We design Squarespace sites and visuals that feel intentional and grounded, and are very clearly yours.
Squarespace Website Design
Done-for-you builds that match your real offers and current pricing. From focused 1–2 day fix it fast sessions to multi-week custom builds.Website Migrations to Squarespace
We move you from WordPress, Wix, or old Squarespace into a clean 7.1 setup without the meltdown.Major Site Redesigns & Upgrades
Rebuilding ‘first draft’ sites with sharper hierarchy, better flows, and visuals that match where you’re actually at now..Brand Redesigns & Refreshes
Visual identity and messaging that feel like one world, and not three old niches taped together.
Strategy, SEO & Content
Because a gorgeous site that does nothing is just arty digital noise. Let’s not do that.
SEO Optimization for Squarespace
On-page SEO and structure tuned to how your people actually search and how you actually talk.
Story & Page Strategy
Homepage, services, and key pages shaped so they sound like you and lead people somewhere on purpose.
Branded Visual Libraries
Cohesive hero images and textures so your site and socials feel like one universe instead of nine.
AI Portraits & Headshots
Editorial, art-directed portraits that actually look like you and belong on your site. No uncanny valley and never generic templates.
Launch & Campaign Visual Kits
Graphics and imagery for specific launches or offers, so your promos stop looking cobbled together from six different eras.
Still not sure where to start? Book a Project Fit Call
and we’ll point you to the simplest A-to-B solution
girl. you got me so I can sleep at night
Design Day Magic
Too busy to circle back to your own website? Oh, trust. We get it.
One or two Focused Design Days to finally fix the site you’ve been avoiding.
When your site’s been on the to-do list for six months or six years, you don’t always need a full rebuild. You need focused momentum and a clean, working version of what you’ve already built. A Design Day is a 1–2 day intensive for high-impact upgrades. Think homepage overhaul, key sales page tune-up, or a strategic Squarespace refresh that finally feels like the current you.
What that looks like
Pre-work so we hit the ground running with a clear plan.
Dedicated build time, with set check-ins for your approvals.
A polished, launch-ready result in 1–2 days, plus a short window for tiny follow-up tweaks.
if this sounds like your pace
hit that →
Recent Work
‘folio-lite: before & afters
When the dust settles on a Design Day or a full build, this is the other side: real client sites out earning their keep, not just hanging out looking pretty.
We’re choosy about what makes it here. Some projects live behind NDAs, some are mid‑refresh, and a few are definitely having a teenage moment.
These are the glow‑ups that went from “please don’t look at my site” to “heck yeah, click this link and have at it.”
Brand Refresh & Storytelling
ecommerce • Squarespace 7.1 • Branded ai Imagery
Case Studies
Brand Redesign & Platform Migration
Portfolio • Squarespace 7.0 → 7.1
promise. they’re worth the wait.
Case studies of messy befores, strategic middles, and some oh dang afters are in the works.
After the glow-up: what it feels like on the other side.
Real clients, real projects, and the wild relief of finally having a site they’re proud to shove in everyone’s inbox.
These aren’t “nice layout” pats on the head. This is the behind-the-scenes of what it’s like to work together, from first call jitters to launch-day swagger.
Flip a card to see what actually shifted: bookings, confidence, and the way they talk about their work when they’re no longer low-key apologizing for it.
Hello! I’m Ema. We are Moxie by TUA.
Moxie by TUA is the next evolution of The Umbrella Agency, the studio I’ve run and designed through since 2009. Which is a long time to stare down “I swear I’ll redo it this year” websites.
When I say “we,” I’m talking about the studio: strategy, design, development, plus a short list of pros I tap for pieces that need their brand of magic. It’s still mostly me driving the fun, weird, extra‑spicy stuff. You just benefit from my highly curated contact list (and the occasional ringer).
Over time, the studio has shifted from do‑it‑all Renaissance shop to a focused niche: confident, high‑performing Squarespace sites and brand strategy for bold creatives, coaches, and small product‑based businesses. The throughline is simple: take “I outgrew this” and turn it into “this finally feels like me.”
This is how we do it:
Bold, but grounded design
Personality turned all the way up, but still clear, intuitive, and easy to move through.
Premium, high-touch process
Straightforward steps, sharp questions, and support that doesn’t waste your time or brain cells.
Hand-off ready
You’ll know what’s what on your site — and when you’d rather not deal: you’ve got a designer-on-retainer who already speaks your brand and your tech.
Based in Los Angeles. Serving clients worldwide from a beast M4 Mac and a very opinionated design eye.
Now Booking for 2026 Q2.
Need something sooner? Design Day spots are open for quick, targeted upgrades.
New: Squarespace templates with Moxie
Not ready for a full custom project but very ready to stop living on that starter template?
Good news! We are building a small, curated collection of Moxie by TUA Squarespace templates for creatives, service providers, and small product brands.
What makes them extra special:
Inspired by real client projects and needs
Designed to style to your brand in days, not months
Paired with niche prompts so your copy sounds like you, not some rando cousin of lorem ipsum.
Want first dibs, early-bird pricing, and maybe a little extra magic? Drop your email and you will be the first to know when new templates go live.
Still sending people to that site you’ve outgrown?
Whether you need a full migration, a from-scratch build, or one focused day to whip things into shape, Moxie by TUA is here for the “no more excuses” version of your site. Clear, intentional, on-brand, and built to actually support the way you work now, not three years ago.
Well let’s fix it. So you can finally stop apologizing for your website.